Digital Publishing & Advertising Conference to Discuss Successful Strategies in Evolving Digital-Media Industry


CONTACT:
Lisa Hagendorf
Zinio
646.383.4050
lhagendorf@zinio.com



DIGITAL PUBLISHING & ADVERTISING CONFERENCE TO DISCUSS SUCCESSFUL STRATEGIES IN EVOLVING DIGITAL-MEDIA INDUSTRY
-- Biggest Names in Media to Talk Digital Advertising, Merging of Brands, Publishers and More –


NEW YORK – June 21, 2010 -- – Ever wonder what’s next for digital media? Marketers across all business spectrums are searching for best practices in the make-or-break world of digital publishing, one of the fastest-growing industries. The 2010 Digital Publishing & Advertising Conference (DPAC), created by digital-marketing collective DM2 Events, will feature some of the most influential and renowned names in digital publishing and their thoughts on how marketers, publishers, media professionals and technology gurus can best leverage the big ideas and innovations of digital media.

Taking place June 24th at the Millennium Broadway Hotel in New York City, DPAC 2010 includes attendees and speakers from media and digital publishing leaders such as Bloomberg BusinessWeek, Conde Nast, ESPN, NBC Universal, Nokia, The New York Times, The Wall Street Journal, Time, Warner Bros. Digital and Zinio. Networking events during the day-long conference will help attendees strengthen professional relationships and create new relationships for the continued success of their digital-publishing initiatives.

Some of the key topics covered will include application-linking strategies, the impact of digital magazines and books on sales and advertising, new-media buying trends, the merging of brands and publishers and the role of new devices in the vast new world of digital publishing.

“Technology has affected communications deeply over the past several years. Marketers, publishers and media professionals must stay ahead of the curve if they want to remain leaders in their fields,” said NAME, TITLE, ORGANIZATION. “DPAC addresses best practices and the future of the digital-publishing industry for organizations that understand the importance of keeping up with digital media.”

Some of the diverse sessions include the following topics and speakers:

The Digital Content and Advertising Boom: Only One Way But Up!
 Keynote speaker Greg Coleman, CRO, The Huffington Post

How Do You Make Real Money on Digital Content?
 Moderated by Dave Hendricks (COO, LiveIntent); speakers include Jen Collins (GM, Variety.com), David Mason (SVP, AOL Content Platform), Ernie Cormier (CEO, Nexage) and Mark Weinberg (VP, Programming & Product Strategy, Hearst Magazines Digital Media)

Going Beyond Banners: Digital Advertising That Works
 Presented by Rich Antoniello (CEO, Complex Media), Karl House (VP, Sales & Business Development, DECA) and Tim Harris (SVP/Managing Director, Denuo)

The Big Shift: Buying Content vs. Audience for Advertisers
 Moderated by Lynne D. Johnson (SVP, Social Media, The ARF); speakers include David Helmreich (VP, AdAdvisor, TARGUSinfo), Jason Young (CEO, Ziff Davis Media), Jeff Hirsch (CEO, AudienceScience) and Joe Apprendi (CEO, Collective)

For more information on the 2010 Digital Publishing & Advertising Conference, visit dpaconference.com.

About DPAC
The Digital Publishing & Advertising Conference (DPAC) brings together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry—exploring the new frontiers of "digital" for all content providers, agencies, and marketers. For big and small media and content companies, full-service agencies, and brands, DPAC focuses on how businesses can get the most out of their digital publishing and advertising strategies. The program uncovers the big ideas and innovations and dives deep into delivering the most compelling integrated digital content and advertising for consumers. For more information, visit dpaconference.com.

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