Zinio Hits The Slopes With 'SNOW' Magazine
Bonnier Partners with Zinio to Launch Upscale Ski Magazine
San Francisco, CA (December 10, 2007) - Zinio, LLC, the leading digital publishing, retail and distribution platform for print media, announced today an expanded partnership with Bonnier Corporation to launch SNOW, an affluent-lifestyle magazine defining the premier alpine experience. SNOW will debut in print and digital format, providing multiple ways to access the very best in the world of snow-sports.
"The readers of SNOW are well-traveled skiing and snowboarding aficionados, who are always on the go," said Barbara Sanders, publisher at SNOW. "By partnering and launching with Zinio, we are able to provide these socially-active readers with a way to access SNOW remotely online and share content with their friends."
The digital version of SNOW is an exact replication of the print version with razor sharp display plus added interactivity with search and sharing capabilities. Through Zinio, people looking for premium snow-sports equipment, upscale services, and luxurious adventures, will be able to find what they need in SNOW with a single click.
"By delivering SNOW digitally, Zinio provides a premium, high-fidelity reading experience to people who appreciate high-quality wherever they may be traveling," said Rich Maggiotto, CEO of Zinio. "We're thrilled to have SNOW join the family of Bonnier Corp. publications already working with Zinio such as, Skiing, Islands, Garden Design, SPA, and the gourmet food publication Saveur."
With three issues being published from November through February, SNOW magazine will not only cover snow-sports, but the fashion, fine-dining and the people of resorts like Aspen, Telluride, Vail/Beaver Creek, Sun Valley, Deer Valley/Park City, Jackson Hole, Tahoe, as well as international destinations such as Whistler, Chamonix, Courchevel, Lech, and Gstaad.
About Bonnier Corporation
Bonnier Corporation (http://www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.