First-Ever Digital Version of 60th PrimeTime Emmy® Awards Program Announced by Zinio and Academy of Television Arts & Sciences
First-of-Its-Kind Partnership Brings Exclusive Awards Content to Emmy® Fans
Los Angeles, CA (September 11, 2008) - The Academy of Television Arts & Sciences announced today that it has partnered with Zinio, the global leader in digital and interactive publishing, to create a first-of-its-kind commemorative digital version of the event program for the 60th Primetime Emmy® Awards. This unprecedented move will make the program-which has historically been accessible only to Primetime Emmy attendees-available to the public via download for a limited time, allowing fans both in the U.S. and internationally the opportunity to instantly take home a piece of television history. The collector's edition program will feature a visually rich design and fully searchable content, so readers can search by favorite actor, by show title, or by award.
In addition, as reducing the carbon footprint of the entertainment industry has long been a hot topic in Hollywood, the environmentally-friendly digital format of the Primetime Emmy program is of particular importance. In continuation of the Television Academy's "Green with Emmy" campaign, launched last year and designed to limit the environmental impact of the awards, Zinio's paper-and-ink-free digital model allows for the creation of a keepsake for Primetime Emmy fans without the expense of natural resources. The announcement of Zinio and the Television Academy's partnership to create a digital program also dovetails with a project spearheaded by Zinio called The Read Green Initiative, an urgent call-to-action to inspire consumers to embrace an environmentally sustainable alternative to traditional print reading, which launches on September 22nd, 2008.
Copies of the program will also be made available on The Read Green Initiative's consumer website, www.GoReadGreen.com (site live on September 17, 2008) www.Zinio.com, www.Emmys.tv, and www.VIVmag.com.
"This marks an important moment in Emmy history. Television is transitioning into the digital age and the Television Academy is moving at the speed of technology," said a Television Academy Spokesperson. "In addition, we are always looking for ways to let Emmy® fans and TV watchers become more engaged with what goes on behind the scenes, and now we have a cost-effective and environmentally responsible way to make that engagement possible."
"For Zinio, making previously unavailable content accessible to a wide audience has always been a top priority," added Rich Maggiotto, President and CEO of Zinio.com. "Whether it's allowing international readers to download their favorite American magazine or providing readers access to archived magazine content dating back several years, Zinio is committed to opening doors. Naturally, we were excited to be a part of the Television Academy's historical commitment to making exclusive Emmy® program content available to the world."
The digital extension of the Primetime Emmy® Awards program marks the first in a series of innovations and sustainable business practices spearheaded by the Television Academy and powered by Zinio. The digital version of the program will be sold on www.emmys.tv, www.Zinio.com, GoReadGreen.com and VIVmag.com for 30 days only, beginning September 15, 2008.
About the Academy of Television Arts & Sciences
The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. In addition to recognizing outstanding programming through its Primetime Emmy® Awards, the Television Academy publishes EMMY Magazine and, through its Foundation, is responsible for the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information on the Television Academy and its many industry-related programs and services, including year-round Academy events, please visit www.emmys.tv.